Design for change.
Haydyn is an experienced UX leader & practitioner with a background in applied behavioural science, psychology, and Human-Computer Interaction (HCI). Haydyn, with others, tackles really messy problems in product, applied UX research and organisational change, all aimed at improving experience outcomes for the greater good.
Haydyn works across…
Digital & Product
Applied Behavioural Science and (UX) Design for product, service and complex problem spaces across common devices and platforms
Applied Research(UXR)
Qualitative and quantitative UX research including modern data science for business, people and product development
UX Leadership
Individual, team and global organisational UX leadership including capability development and strategy across related functions
Haydyn has worked for
AstraZeneca | BioTech, Healthcare
Director of User Experience | 2017 - current
Behaviour & org change | UX Leadership | UXR | Product | Human Factors & Digital HealthHaydyn leads efforts to enhance user experience across products, services, and processes, aligning UX objectives with the company's vision. He establishes robust UX design and research standards, nurtures a high-performing team, and fosters collaborative relationships with key stakeholders. He also oversees and evaluates major UX projects, and contributes to global thought leadership in UX and capability building.
Sage | FinTech, SaaS
UX Design & Research Lead | 2014 - 2017
Interaction Design | UXR | Analytics | UX LeadershipHaydyn led the UX research and design for cloud-based corporation tax software (SaaS) within a global agile (scrum) team. He established a comprehensive research program, including remote and in-person usability methods, ethnographic and organisational efforts. Haydyn implemented behavioural analytics for product performance data, contributed to pricing and subscription research, and actively participated in NPS call-back sessions to understand customer service experiences.
TalkTalk | TelCo, VoIP
User Experience Strategist | 2013 - 2014
Behaviour Change | Service Design | UXR | Interaction Design Haydyn worked on service design and product initiatives for VoIP solutions in the UK and emerging markets, incorporating early "WhatsApp" style product discovery and desk research, collaborated with teams to improve digital-customer support outcomes and implemented behavioural change frameworks for change management activities, as well as designing dashboard & data-viz products for core operating statistics and feedback
Agency & Contract | Multiple areas
UX Researcher & Designer | 2008 - 2013
Usability Research | Startup | Service Design | Web & Mobile UX designHaydyn worked across U.K and international brands and companies in sectors such as higher education, mobile/eCommerce, legal, retail and employee benefits in roles such as usability analyst, UX design, and qual/quant research, primarily focusing on web and mobile experiences. Haydyn also ran his own usability and experience consulting company.
From 500 words or less
Inflection Points
Major changes act as triggers for significant disruptions, underlining the need to grasp their importance and develop change strategies.
Haydyn’s passion and drive to achieve the best possible outcomes for customers was hugely influential on the development teams he worked in…He was very knowledgeable and was keen to collaborate and share this with others”
Lizzie Riley - Director of Product Management | Sage Software