Design for change.

Haydyn is a Senior Design, Research & Product leader who pairs behavioural insight & science, product thinking, and operational clarity with hands-on practice. He partners with and leads teams to shape better experiences in the AI age.

Haydyn works across…

Applied Research

Enterprise standard mixed-methods research with a deep focus on quant & analytics

Product Strategy & Design

0 > 1 product strategy, design, delivery and integration with ultra-modern ways of working & delivery.

Leadership

Scouting for, building, shaping and leading product, research and (UX) teams across complex domains

 He’s worked for

  • BioTech | Global

    Haydyn leads efforts to enhance user experience across products, services, and processes, aligning UX objectives with the company's vision. He establishes robust UX design and research standards, nurtures a high-performing team, and fosters collaborative relationships with key stakeholders. He also oversees and evaluates major UX projects, and contributes to global thought leadership in UX and capability building.

  • FinTech, SaaS | UK, US, EU

    Haydyn led the UX research and design for cloud-based corporation tax software (SaaS) within a global agile (scrum) team. He established a comprehensive research program, including remote and in-person usability methods, ethnographic and organisational efforts. Haydyn implemented behavioural analytics for product performance data, contributed to pricing and subscription research, and actively participated in NPS call-back sessions to understand customer service experiences.

  • Telco | UK

    Haydyn worked on service design and product initiatives for VoIP solutions in the UK and emerging markets, incorporating early "WhatsApp" style product discovery and desk research, collaborated with teams to improve digital-customer support outcomes and implemented behavioural change frameworks for change management activities, as well as designing dashboard & data-viz products for core operating statistics and feedback

  • Consulting, agency & startup | UK, US

    Haydyn worked across U.K and international brands and companies in sectors such as higher education, mobile/eCommerce, legal, retail and employee benefits in roles such as usability analyst, UX design, and qual/quant research, primarily focusing on web and mobile experiences. Haydyn also ran his own usability and experience consulting company.

From 500 words or less

Inflection Points

Major changes act as triggers for significant disruptions, underlining the need to grasp their importance and develop change strategies.

How can you spot an inflection point?

Haydyn’s passion and drive to achieve the best possible outcomes for customers was hugely influential on the development teams he worked in…He was very knowledgeable and was keen to collaborate and share this with others”

Lizzie Riley - Director of Product Management | Sage Software