Product Experience & Research Leadership for the AI age
Haydyn leads product experience and applied research across complex digital and AI-enabled enterprise systems, shaping how decisions are made and outcomes are delivered at scale.
What I do.
Applied Research
Leading applied research to inform decisions, combining behavioural insight with qualitative and quantitative evidence to reduce risk and guide action.
Product Strategy & Design
Driving discovery through evaluation, defining direction, trade-offs and success across complex digital and AI-enabled platforms & systems.
Leadership
Building and leading multi-disciplinary teams and capabilities, setting direction, ways of working and measurement to deliver consistent outcomes at enterprise scale.
Who I’ve worked for
2017 - Current
Director of UX - Strategy & AI
AstraZeneca
AstraZeneca (BioTech)
• Leading product experience and research for our flagship 0→1 enterprise GenAI employee experience platform
• Shaping AI product strategy through behavioural insight & quant measurement
• Establishing Enterprise Product & Service Intelligence capability to inform strategy and transformation at scale through design thinking, product strategy & evidence-led approaches
Sage Software
Senior UX Research & Design
2014 - 2017
Sage (FinTech / SaaS)
• Led design and research for Sage’s first cloud corporation tax product (0→1; 75+ SUS)
• Built and scaled UX research and continuous discovery
• Developed product analytics for retention, churn and conversion
• Informed pricing, subscriptions and roadmap decisions
TalkTalk
UX Strategist & Designer
2013 - 2014
TalkTalk (Telco)
• Led service and product design for VoIP solutions across the UK and emerging markets, using early messaging-led discovery
• Improved online support journeys and complaint pathways through collaboration with analytics engineering
• Applied behavioural-change frameworks to organisational change initiatives and delivery models
• Designed analytics dashboards across network performance, TV services and customer feedback to support senior decision-making
Contract & Agency
UX Research & Design roles
2008 - 2013
Employee Benefits | Retail | Defense | Legal
• Delivered employee experience and benefits platforms for major UK brands, universities and defence organisations
• Worked across UX agencies in research, usability and interaction design across commercial, public-sector and regulated contexts
• Led early 0→1 mobile-commerce product work for startups
• Led research, design and launch of legal case-management platforms across web and mobile
What people say about me
“Haydyn’s passion and drive to achieve the best possible outcomes for customers was hugely influential on the development teams he worked in…He was very knowledgeable and was keen to collaborate and share this with others”
Lizzie Riley - Director of Product Management | Sage Software